After browsing on Youtube for various different types of music videos, i found that there were some small elements of each videos that i found to be quite interesting and engaging. There are generally 3 types of music video; Narrative, Performance, and Abstract. I personally found narrative the most interesting of the three, as i thought that telling a story can engage the audience in the video just as much as the music. I believe that narrative music videos are better when the action isn't following the lyrics of the song word for word; i think this comes across quite 'cheesey' at times. From the narrative music videos i viewed, i found that this was quite common, therefore making it quite a generic and predictable element of a narrative music video. I found that one video i watched, which incorporated the band performing in a bar, had very interesting shots which matched key beats in the music. When you initially watch the first 30 odd seconds of the video, as a viewer, you instantly think you know where it is going-a band simply being filmed in a bar. But the video then engages the audience as they begin to get bored by including this quirky shots, where shots are rewinded and played again, in time with the music. Although this is quite a small element of the music video, it proves to be very effective and creatively different.
In contrast, the ideas for the video by 'Ok go', which is footage of the band performing a choreographed routine on treadmills, proves to be effective and creatively different in a different way. In this video editing isn't used as cleverly, as the video is literally one static shot, not of particularly high quality, which just makes the audience focus on the routine.
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