Monday, 29 November 2010

CD Cover Anlaysis (2)



This CD cover is similar to the previous one, in the sense that the central image distracts from the name of the band and the title. Although the central image doesn't act as a logo, it is still quite interesting, and would definitely grab a potential consumers attention. Also, the name of the album, and the band has been placed in a strange place-not only is it not at the top, but it is also placed vertically, as opposed to horizontally written across the top of the album. The name of the band and title is also in quite a small font and isn't very attention grabbing or striking. I would say that the colour scheme isn't consistent, and i think the use of a dark, navy blue as the base colour of the album isn't a particularly good choice. Then again, it is a good contrast to the use of numerous colours in the central image. I think that the colour of the font isn't a great choice either, once again, it isn't very striking and is quite dull. If the name of the band and album was to be put in a larger sized font, and maybe in white then it would stand out a lot. I feel that the name of the band and album is the most important convention of a CD Cover, and to put it in a small, and boringly coloured font isn't really emphasising how important this element of a CD Cover is. I think that the CD Cover is unsuccessful in communicating the genre of the music across to the consumers, as there is nothing on the cover that implies what genre of music is. Similar to the Snow Patrol cover, the band may just be aiming to re-attract their existing fans, as opposed to really trying to attract the attention of new fans, and trying to broaden their fan base. This isn't surprising, as Coldplay already have a well-established and committed following, that will support them through all of their albums. I would also say that the use of iconography is non-existent, in the sense that there is no real logo, whether it be through a unique design/picture, or even an instantly recognisable title which is in the same font and colour.

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