Benefits and Risks of Using The Internet As a Promotional Tool

Benefits;

-Its world wide; reaches a very, very broad audience.
-Easily accessible.
-Store a lot of information; large promotions can be carried out.
-Its very popular; loads of people use the internet all the time.
-Its a fan base; and fans help to promote the band.
-Viral marketing agent.
-Much more interactive.
-Increased publicity for the band.
-You can cater specifically to your fans needs/wants.

Risks;

-Not 100% reliable; can be temperamental.
-Promotion can be ridiculed; abused.
-Any one can post.
-Lies can be posted and spread; leading people to believe things that aren't true.
-Website could get hacked.