'The Macabees' Homepage - Who is the target audience? How are they targeted?

The target audience for this homepage will appear to be fans of the band, or genre of music-probably between the ages of 15-30. They are targeted through the innovative way of using a live performance to interest the audience when they first go onto the site. Fans of the band probably go onto youtube and watch live performances, or recorded tracks, but by making them instantly accessible to the fans as soon as they view the bands website, this means more hits for 'The Macabees', and less hits for youtube. By making the live performance clearly accessible to anyone, they are also appealing to people who maybe aren't sure whether they are keen on the band or not, so not only is this clever way of using performance engaging their current audience, but it is also encouraging other people to make a decision as to whether they like the band or not. Also, fans love free things, and by making the live performance, instantly viewable (and free), they don't have to search for too long, or too much to try and find a live performance of 'The Macabees'-nor do they have to traipse through the website trying to find live, high quality footage; including CU's of the band mid-performance; something a fan wouldn't really be able to get.