'The Macabees' Homepage - How are web page conventions used?

Audio and image are used well on this homepage as as soon as you click on the link, or enter their website, the first thing you see is a live performance spanning across the whole of your page-so instantly the audience are engaged, and their attention i immediately grabbed as the audience are made to feel as if they are part of a live performance, and are viewing it from a fan's POV. It would only then be if the person clicked on a seperate link that the performance would stop, and disappear. Not only can you see the live performance, but you can also hear the sound, and song they are playing. This is key to identifying which band, and what genre of music this website is advertising, and publicising. It also interests the audience a lot more when they can both aurally and visually engage with the bands performance, meaning they will watch the website for longer, and maybe tell friends about the free performance you get to view; which all adds up to hits on the websites, and ultimately-an increase in fan numbers, and the scale of the bands popularity. These are 2 conventions that are really well used on the home page, and also, 2 conventions that have been used in a simple, yet innovative way. The footage is simply a performance of one song, which isn't hard for the website designer to get a hold of, yet it proves to be an interesting way of keeping the fans interested in viewing the website.