Monday, 10 January 2011

BLOG UPDATE - 11/1/11 - Digipak Progression

Today I completed the paper copy of my CD design; my design has a series of stills from my groups music video-the key shot being of the tramp's eyes and the headphones on the front cover. My back cover is a still of the tramp leaning against the tree, which was a long shot, and for my inside cover i plan to use one still, and flip it and put it on the other cover-the still i want to use for my inside cover is a still from the section where the tramp is 'fitting/dancing' in fast forward, and the camera captures a variety of close up and far away shots. If i don't flip the shot and place it on the other side of the insert, i plan to just use another still from that particular section of footage and use that as a replacement. I had various ideas in regards tot he cover of the CD when experimenting with the editing software; i thought of having 'The Pigeon Detectives' logo/banner that i had created and almost creating a 'wallpaper' effect, with the image repeated all over the cover. I thought that this could reinstate the brand's logo, and the strong brand identity as a whole. Another idea I thought of, was having the still of the tramps face with wide eyes as a base for the front cover, and then the logo/banner filling the whole of the cover. The flaw of this idea is that it may be a bit too much for the cover, with the image and the banner combined, the audience may not know what they are meant to be concentrating on. Another idea i had was an extension of the 'wallpaper' effect idea, playing with the logo; and my idea was that hidden in amongst all of the repeated logos, would be the title of the single, but in the same format of the logo-with the same colour, font, size, and style of arrangement. I think that this cover would look quite neat and would tie in with my overall brand identity; considering the fact that my web page also has quite a sleek and tidy look. I also thought of combining both the image/still from the video, and my logo, and blending the logo into the image; since i shall be putting the still in black and white. I feel that the logo will then be recognized, and the picture on the front is what would grab the attention of the audience initially. I will also most likely include the silver/grey lines that are on my web page, on my CD, as I feel these are quite a subtly important part of my brand identity, and also a simple element that could be a common theme throughout my products.

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